BIOFLEX Wave Brand Identity

Brand Identity

Visual brand identity for BIOFLEX Wave. The process began with defining the brand's core values: innovation, precision, and wellness, which guided the visual direction. I designed a cohesive system including the logo, color palette, typography, iconography, and layout principles. Each section of the guidelines book detailed specific usage rules, such as logo spacing, color application, and type hierarchy, supported by real-world examples to ensure clarity. The final document served as a central reference for internal teams and external partners, streamlining the production of marketing materials and reinforcing the BIOFLEX Wave brand across digital and print applications.

bioflexwave.com